With great potential comes great risk. Are your algorithms making decisions that align with your values?  Do customers trust you with their data? How is your brand affected if you can’t explain how AI systems work? It’s critical to anticipate problems and future-proof your systems so that you can fully realise AI’s potential. It’s a responsibility that falls to all of us — board members, CEOs, business unit heads, and AI specialists alike.



PwC's Responsible AI

AI you can trust